Best Attio alternatives in 2026, AI-native first

Why teams look beyond Attio

Attio is a good product. The reasons teams look elsewhere are specific.

• Per-seat plus credit pricing. Free, Plus at $35 per user per month billed annually or $44 monthly, Pro at $79 or $99, Enterprise custom. AI runs on seat credits (100 to 2,500 per user per month) and workspace credits (250 to 10,000), with add-on packs from $70 a month. Headcount and AI use are two bills that grow together.
• No dedicated review queue described. Agents enrich, score, research and draft inside workflows, and approvals live there. The public pages do not describe one place that shows every agent action with its evidence and reasoning.
• You own the schema and the workflows. Objects are open-ended and capped by tier (3 on Free, 5 on Plus, 12 on Pro). Someone has to design the model, build the workflows and keep both tidy.

AI-native alternatives

Six products built around AI doing the account work, with pricing as listed on each site. We build Heliyos, so it is marked as ours and placed first.

Heliyos (ours)

Best for: B2B revenue teams who want AI workers to carry routine account work, with a person approving anything customer-facing.

What it does well: each account has one customer memory that every worker reads before acting and writes to after. Parker, the AI platform admin, keeps company, people and deal records current after every email and meeting. Taylor, the AI account executive, handles follow-ups, proposals and scheduling. Custom workers run on the same memory. Every outbound email, deal stage change and shared file waits in Reviews with its evidence and reasoning, and workers run on sandboxed computers with only the tools their job allows.

Limits: closed beta with a waitlist. It syncs two-way with HubSpot and not yet with Attio, so a move means importing records. Founded in 2025 by Soham Sarkar and Rajan Sharma, so the integration list is short.

Pricing model: usage-based with no seats. Add teammates without adding to the bill.

Clarify

Best for: fast-moving GTM teams that want agents running prospecting, follow-ups and pipeline hygiene.

What it does well: Clarify calls itself The Autonomous CRM. Agents run on autopilot or human-in-the-loop, so a team chooses how much goes out unreviewed. The pricing page leads with paying for work done rather than seats filled.

Limits: control is a per-agent setting rather than a shared review queue with evidence attached. Usage beyond the monthly credit allowance is billed on top of the plan fee.

Pricing model: per workspace, no per-seat charges. Free at $0, Starter at $50 a month, Growth from $1,000 a month, Enterprise custom. Starter and Growth list unlimited seats.

Lightfield

Best for: teams that want the record written from email, calendar, Slack and LinkedIn, with an approve-or-dismiss step.

What it does well: Lightfield describes itself as an AI-native CRM that updates itself from every customer interaction. Its For review list holds agent-prepared items; each opens a draft with Dismiss and Approve buttons, and approving an outbound draft sends it. It announced a $47M Series A led by a16z.

Limits: capture seats, the people whose activity feeds the record, are capped per plan. Starter to Pro is a step from a per-user to a workspace price.

Pricing model: Starter at $89 per user per month billed monthly, up to 3 seats. Pro at $999 a month per workspace billed annually, 5 capture seats. Growth at $1,999 a month, 10 capture seats. Enterprise custom.

Zero

Best for: scaleups that want lead data, sequences, a dialler and the CRM in one product.

What it does well: Zero positions itself as an AI CRM and revenue platform for scaleups: find leads using buying signals, reach out with sequences or the built-in dialler, and let agents draft contracts and invites for a named person to review. It announced a $10.3M seed led by Primary.

Limits: the public pages show drafts waiting for review but do not state that every customer-facing action is gated, so confirm the scope in a trial. The bill tracks headcount.

Pricing model: per seat. Pro at $60 a seat per month billed annually, then $77 a seat after the first 12 months, or $77 monthly. Scale is custom with a 10-seat minimum.

folk

Best for: founders, agencies and small teams that want a light relationship CRM with prospecting, enrichment and campaigns.

What it does well: folk calls itself the AI CRM for your entire sales motion and says it is used by 5,000+ companies. Email, calendar and LinkedIn sync, AI fields, enrichment, assistants and sequences sit in one workspace, and it is the quickest here to adopt.

Limits: a people-and-deals CRM with assistants, not a worker platform. Its pages describe no approval gate, because a person still sends.

Pricing model: per member per month. Standard at $24 billed annually or $30 monthly, Premium at $48 or $60, Enterprise from $80 or $100.

Day.ai

Best for: teams that want customer memory assembled from email, calendar and meetings, priced per agent rather than per seat.

What it does well: Day.ai builds its record from Gmail, Calendar and meeting recordings, with each data point carrying its sources. Agents have names and job descriptions, and the site states that nothing goes out without your approval.

Limits: pipeline management starts at Professional and prospecting at Executive, and automated skill slots are capped (two on Turbo, five on Professional, ten on Executive).

Pricing model: per agent per month, shown for annual billing. Free, Turbo at $24, Professional at $60, Executive at $200, with volume discounts from 21 agents.

If you want an incumbent

Two AI-added products that remain the right answer when a proven system of record is what you want.

HubSpot

Best for: companies that want marketing, sales and service in one suite with a large ecosystem.

What it does well: Sales Hub includes Agent Hub on paid tiers, with Prospecting, Customer and Data agents and an Agent Builder. You can approve CRM updates and follow-up drafts after meetings. Heliyos syncs two-way with HubSpot, so the two are not exclusive.

Limits: a rep still owns the record, agents run on HubSpot Credits capped per tier, and the useful automation sits in Professional and Enterprise.

Pricing model: per seat per month plus credits. Starter from $20 a seat, Professional at $100, Enterprise at $150.

Pipedrive

Best for: sales teams that live in a visual pipeline and want an affordable, proven CRM with a wide add-on marketplace.

What it does well: deals, stages, activities and reporting, with AI assistance for emails and deal insights and add-ons for lead capture and documents.

Limits: AI is assistive rather than autonomous, several capabilities are paid add-ons, and relationship context lives in notes rather than in a memory.

Pricing model: per seat per month across four tiers (Lite, Growth, Premium, Ultimate). Current figures are on its pricing page.

How to choose

Shortlist two, run the same ten live accounts through both for a week, and tick these off.

• Who updates the record after a meeting, and is the source attached?
• Where does approval live: one review queue with evidence, a per-agent setting, or nowhere?
• What does the bill look like at twice your headcount, including credits or usage?
• Can the product sit beside your current CRM during the switch?
• How much admin time does the data model need each month, and who owns it?