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Comparison · Agent builders

Heliyos vs Gumloop

Gumloop is a platform for building AI agents across any team and any tool. Heliyos is an AI-native OS where sales workers already know the job. This page sets out what each does well, where they differ, and when it makes sense to run both.

By Rajan Sharma, Cofounder and CTOUpdated

Gumloop and Heliyos solve different problems. Gumloop calls itself "the multiplayer AI agent builder": anyone at a company can assemble agents with any model and any integration, for marketing, ops, support or sales. Heliyos ships ready-made account workers (Taylor, Parker and custom workers) that act on one customer memory with a review step before anything reaches a customer. Pick Gumloop if you want to build your own automations across the business. Pick Heliyos if you want a revenue team working alongside AI workers from the first week, without building anything.

What Gumloop does well

Gumloop is a general-purpose agent platform, and its pages are clear about that scope. Agents connect to company apps, run on triggers, use "skills" (reusable playbooks the agent writes and refines) and produce artifacts such as dashboards, documents and web apps. Its docs say you do not need to write a long system prompt: you add connectors, run a real task, and let the agent write its own instructions.

The platform is model-agnostic (35 or more models, bring your own API keys) and integration-rich: Slack, Gmail, Salesforce, HubSpot, Notion, Linear, GitHub and Google Sheets are named, plus 100 or more MCP integrations. A "Company Brain" lets agents answer from your documents with citations. Enterprise controls include SSO, audit logging, usage monitoring, connector policies and VPC deployment, and there is a REST API, an MCP server, SDKs and a CLI for developers.

Approval exists at the tool level. Per-connector presets decide which tool calls run freely and which pause for sign-off, with options such as "Ask each time" and "Ask for writes/deletes". For a team that wants to build its own agents and govern them centrally, this is a strong toolkit.

Where Heliyos differs

Heliyos starts from the customer, not the automation. Every company you sell to has one customer memory: people, deals, emails, meetings, notes and files in one record. Workers read it before they act and write to it after. You do not build the workers. Taylor (AI account executive) handles follow-ups, proposals and scheduling. Parker (AI platform admin) keeps company, people and deal records current after every email and meeting. Custom workers extend the roster for jobs specific to your team.

Review is a product surface rather than a connector setting. Outbound email, deal stage changes and file sharing land in the Reviews queue with the evidence and reasoning beside each action. Each worker runs on its own sandboxed computer with only the tools its job allows.

The trade-off is scope. Heliyos covers the account lifecycle for revenue teams: Watchlist, Inbox, Tasks, Meetings, Notes, Knowledge, Scouts, AI research columns and Enrichment. It will not build you a support triage agent or an SEO pipeline. Gumloop can.

How they handle a new automation

Say you want every post-call follow-up drafted and the CRM updated. In Gumloop you create an agent, connect your calendar, email and CRM, run a real task, and refine the instructions and skills until the output is right. You then decide which tool calls need approval. The result is yours to shape, and it can look like anything you want.

In Heliyos that job already exists. When a meeting ends, Parker updates the people and deal records from the transcript, and Taylor drafts the follow-up. Both appear in Reviews with the source attached. You approve, edit or redirect. The first time you want something unusual, you describe it to a custom worker rather than wiring a flow.

  • Gumloop: open-ended, built by you, governed through connector policies.
  • Heliyos: pre-built for revenue work, acts on one customer memory, reviewed in one queue.
  • Both: let you add approval before a write or a send; the difference is whether review is a setting or the centre of the product.

Setup and time to value

Gumloop offers a 14-day trial, templates for lead generation, lead qualification, CRM and meeting prep agents, and a university of short lessons. Time to value depends on how much you build and how well you tune it. Teams with an operations owner tend to do well.

Heliyos is in closed beta with a waitlist. Setup is connecting an inbox and a calendar, adding accounts and letting the workers run. The first useful output is usually the Reviews queue filling with drafts and record updates on day one. There is nothing to design, which also means less to customise.

Pricing and who it fits

Gumloop lists a Pro plan starting at $37 a month with 20,000 credits included, unlimited agents, seats and teams, and an 8 percent orchestration fee on agent runs. Enterprise is custom pricing. Credits are consumed by model calls, tool calls, compute and workflows, so cost tracks how much your agents do.

Heliyos prices on usage with no seats. You pay for the work the workers do, not for how many people log in. It fits founders, revenue leaders and GTM operators at B2B teams who want AI doing routine account work under review. Gumloop fits companies that want one agent platform across several departments, with IT controlling access.

When to choose Gumloop, when to choose Heliyos, when to run both

A short decision guide.

  • Choose Gumloop if you need agents outside sales, want to pick models yourself, or have someone who enjoys building and tuning automations.
  • Choose Heliyos if you want a revenue team supported by named workers from the first day, with one memory per account and a review queue you can trust.
  • Run both if Gumloop already powers your ops or marketing agents and you want Heliyos to own the customer record and the account work. Heliyos syncs two-way with HubSpot, so a Gumloop agent that writes to HubSpot stays in step with the customer memory.
Heliyos and Gumloop on the same questions
QuestionGumloopHeliyos
ScopeGeneral agent builder for any teamOS for revenue teams
MemoryCompany Brain knowledge sources plus past-conversation searchOne customer memory per account, written by workers
Workers or agentsYou build agents; instructions and skills evolve with useTaylor, Parker and custom workers, ready on day one
Review and approvalPer-connector presets pause sensitive tool callsReviews queue with evidence and reasoning for email, stage changes and file sharing
Tools the AI can useConnectors, web search, web fetch, artifactsSandboxed computer per worker with job-scoped tools
IntegrationsGmail, Slack, Salesforce, HubSpot, Notion and 100 or more via MCPGmail, Outlook, Google and Microsoft calendars, LinkedIn, Zoom, Meet, Teams, HubSpot, Typeform, Drive, OneDrive
SetupBuild, run, refine; 14-day trialConnect inbox and calendar; closed beta waitlist
Pricing modelPro from $37 a month with 20k credits; Enterprise customUsage-based, no seats
Best forCompanies building agents across departmentsB2B teams handing account work to AI under review

Competitor details checked on 9 October 2026 from their public pages. Tell us if something has changed.

Our verdict

Gumloop is a capable, well-governed agent builder, and if your goal is a company-wide automation layer it deserves a serious look. Heliyos is narrower on purpose: one memory per customer, workers that already know revenue work, and a review queue between a worker and your customer. If you would rather deploy than build, start with Heliyos. If you want to build, Gumloop will not hold you back, and the two coexist well through HubSpot.

FAQ

Questions people ask

Is Gumloop a CRM?
No. Gumloop is an agent platform that connects to CRMs such as Salesforce and HubSpot. Heliyos holds the customer memory itself and can sync it two-way with HubSpot.
Can I build sales agents in Gumloop?
Yes. Gumloop lists lead generation, lead qualification, CRM and meeting prep agents among its use cases. You build and tune them; Heliyos ships them as workers.
Does Gumloop have human approval?
Yes, at the tool level. Connector presets such as "Ask each time" and "Ask for writes/deletes" pause sensitive calls for sign-off. Heliyos puts review in a dedicated queue with evidence for each action.
How do the two price differently?
Gumloop sells credits, with Pro from $37 a month and 20,000 credits, plus an orchestration fee on agent runs. Heliyos is usage-based with no seats.

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